With the explosive growth of multimodal content online, pre-trained visual-language models have shown great potential for multimodal recommendation. However, while these models achieve decent performance when applied in a frozen manner, surprisingly, due to significant domain gaps (e.g., feature distribution discrepancy and task objective misalignment) between pre-training and personalized recommendation, adopting a joint training approach instead leads to performance worse than baseline. Existing approaches either rely on simple feature extraction or require computationally expensive full model fine-tuning, struggling to balance effectiveness and efficiency. To tackle these challenges, we propose \textbf{P}arameter-efficient \textbf{T}uning for \textbf{M}ultimodal \textbf{Rec}ommendation (\textbf{PTMRec}), a novel framework that bridges the domain gap between pre-trained models and recommendation systems through a knowledge-guided dual-stage parameter-efficient training strategy. This framework not only eliminates the need for costly additional pre-training but also flexibly accommodates various parameter-efficient tuning methods.

Inspired by the great success of language model (LM)-based pre-training, recent studies in visual document understanding have explored LM-based pre-training methods for modeling text within document images. Among them, pre-training that reads all text from an image has shown promise, but often exhibits instability and even fails when applied to broader domains, such as those involving both visual documents and scene text images. This is a substantial limitation for real-world scenarios, where the processing of text image inputs in diverse domains is essential. In this paper, we investigate effective pre-training tasks in the broader domains and also propose a novel pre-training method called SCOB that leverages character-wise supervised contrastive learning with online text rendering to effectively pre-train document and scene text domains by bridging the domain gap. Moreover, SCOB enables weakly supervised learning, significantly reducing annotation costs. Extensive benchmarks demonstrate that SCOB generally improves vanilla pre-training methods and achieves comparable performance to state-of-the-art methods. Our findings suggest that SCOB can be served generally and effectively for read-type pre-training methods. The code will be available at https://github.com/naver-ai/scob.